At the first Dynamic Duos presentation on Monday for Advertising Week, BBDO CEO Andrew Robertson couldn’t pass up the opportunity to poke a little fun at his old boss, WPP Group CEO Martin Sorrell. (Robertson worked for Ogilvy & Mather in London in the 1990s before joining Omnicom’s AMV BBDO London.) Robertson was showing the audience at the Time Warner Center the Web site that BBDO’s @tmosphere designed for the new Motorola Rokr phone, which features iTunes service for subscribers of Cingular Wireless, a BBDO client. The site, makemedance.com, enables users to click on a figure and make it dance to a genre of music. Robertson had a headshot of Sorrell grafted atop one of the dancing figures, saying he had always wanted to see the man dance. Activating the command, Robertson barked “Dance, bitch!” as Sorrell gyrated across the screen. Hilarity ensued.
—Posted by Tim Nudd
Photo: Graham Trott