Even VH1's Megan turns down Big Tobacco

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Pointless celebrity guest appearances: Aren't they a sign that something has jumped the shark? Megan Hauserman, star of VH1's Megan Wants a Millionaire, isn't much of a celeb, so maybe American Legacy's "Headhunter" series of anti-smoking spots can rebound from her stultifying performance in this new commercial. Unlike her cleavage, the spot falls flat. Even the Chihuahua looks bored. The concept might have worked if they'd played against the expectations set up in previous ads and had Megan leap at the chance to make millions as a tobacco spokesmodel.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in