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Advertising that makes fun of advertising is all the rage these days—and now thespian Malcolm McDowell has joined talents like Ewen McGregor, Ricky Gervais and Anna Kendrick in essentially mocking the whole process, and their participation in it.
The veteran actor stars in two new spots for Lunchables, created by agency Mcgarrybowen and directed by Wayne McClammy (recently featured as one of Adweek's 10 Creative 100 directors). In both videos, McDowell is dressed like Steve Buscemi from his "how do you do, fellow kids" 30 Rock cameo, attempting to relate to today's hip young people as he teaches them how to prepare Lunchables Walking Tacos.
Given his career has taken him from A Clockwork Orange to Entourage and Metalocalypse, his latest role—launched with more commercials from mcgarrybowen and McClammy this spring—might be a bit of an eyebrow-raiser.
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