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Everyone hates Joe Buck. This is an established truth, one that we’ve remarked on for years. The Fox broadcaster is so universally maligned, you expect his mother to publicly criticize him next. But no—now it is Joe who has been outed as a self-hater in Fox Sports Marketing’s campaign for the network’s Super Bowl telecast. The spots (directed by Smuggler’s Renny Maslow and edited by Arcade Edit’s Greg Scruton) feature Dr. Phil McGraw addressing a conflict on the Fox broadcasting team between those who’ve won Super Bowl rings and those who haven’t.
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