Even a Stuffed Puppy Is Too Much for a Kid in RSPCA's Poignant Christmas Ad

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A new British ad is combating the notion that puppies make for good Christmas gifts by detailing the abuses a stuffed dog suffers at the hands of a young boy.

In the 90-second spot from the Royal Society for the Prevention of Cruelty to Animals, or RSPCA, the kid rips open the wrapping on a present to find the stuffed animal. For a moment, it seems like everything is going to be alright—he gives it a big hug.

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