Evangelista tries reinventing himself as a reality show judge

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Could Ed Evangelista be the next Simon Cowell? The JWT ecd will be one of four judges looking for the best new invention in the country on American Inventor, an ABC reality show from Cowell’s production company Syco Television. We guess Ed will be commenting on the marketability of the Whiz-o-matic 4000. And hopefully we can count on him to provide sexier sound bites than this bland, self-promoting statement from co-president Rosemarie Ryan. "Since we’re constantly striving to create world-class ideas to get people to spend more time with our clients’ brands, it is no surprise that one of our own would be chosen to help propel another world

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