Etch A Sketch Declares Itself Apolitical in New Ads

Toy says it's just happy to be talked about

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Like any good consumer product loathe to alienate half the population, Etch A Sketch has released new ads addressing its recent cameo in the country's political conversation—by saying it's basically apolitical. "We have a left knob and a right knob for each political party. (But remember, when both work together, we can do loop de loops)," says the best of the three new ads, alongside an image of the American flag drawn on an Etch A Sketch.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in