Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It’s always sad to see high hopes for a product in its advertising, just before it gets ripped to shreds in the rock-strewn valleys of public opinion. So it is with this commercial for Atari’s E.T. video game from the early ’80s. Not only could you see E.T. in theaters, you and your mom could live it vicariously! It must have been hours of fun guiding the plucky little alien through badly pixelated adventures such as running away from things and gradually assembling a telephone.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in