ESPN, Tribeca pumped up for sports films

Sportsfest
In a knockout punch that would do Jake La Motta proud, the Tribeca Film Festival just gave rival fests another reason to rage. The sponsorship champ has teamed up with ESPN to create the Tribeca/ESPN Sports Film Festival, with a lineup of indie sports films on marketing steroids. The channel, too, is getting pumped. “It allows us to bring some attention to stories in film that have been lurking beyond the consciousness of the national conversation in sports,” ESPN original entertainment svp Geoff Reiss tells AdFreak. Tribeca’s next brand partnership? Surely Lotrimin, buster of athlete’s foot. The sports film festival will run from April 25 to May 5.

—Posted by Laura Blum