ESPN Honored the Cubs’ Win With One of the Better ‘This Is SportsCenter’ Ads in a While

Resetting the numbers on the big board

It seems Wieden + Kennedy was pretty busy in the lead-up to the World Series.

The agency's Portland, Ore., office created this lovely Cubs tribute on behalf of Nike that aired on Fox right after the final out on Game 7. And now here is a new SportsCenter ad from W+K New York that ran on ESPN (and was posted to Twitter) shortly after the game ended as well.

It's classic "This Is SportsCenter" advertising—wordless and hilarious, with just the right twist at the end that elevates it to something charmingly clever, a tribute with a wink. 

As with the Nike ad, you have to wonder what the other version looked like—the one that would have aired had the Indians won the Series. But there's something about erasing a triple-digit number off that whiteboard that just feels right.

Client: ESPN

Agency: Wieden + Kennedy, New York
Executive Creative Director: Karl Lieberman
Creative Directors: Brandon Henderson, Erwin Federizo
Creative: Will Binder
Producer: Alexey Novikov
Head of Integrated Production: Nick Setounski
Executive Producer: Temma Shoaf
Account Team: Mike Welch, Matt Angrisani
Project Management: Kristin Daly

Production Company: O Positive
Director: David Shane
Executive Producer: Marc Grill
Producer: Ken Licata Jr.
Director of Photography: Dave Morabito

Editorial Company: Mackcut
Editor: Nick Divers
Assistant Editor: Zachary Antell
Post Producer: Sabina-Elease Utley

VFX Company: Schmigital
Lead Flame Artist: Jim Hayhow
Assist: Joseph Miller

Mix Company: Mackcut
Sound Designer & Mixer: Sam Shaffer