Errol Morris Shot 56 Soothing Ads for Wealthsimple, and He Stars in the Best One of Them All

Robo adviser tackles investment anxiety

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Money is a fraught subject for many Americans, even relatively well-off ones. Investment company Wealthsimple takes on those often unspoken anxieties with a new campaign shot by Oscar-winning documentarian Errol Morris (and created in-house), featuring a wide range of regular people chatting about their worries.

A staggering 56 short interview-style clips spotlight a range of faces of different ages and backgrounds, summed up in the anthem spot below. A young girl talks about saving so she’ll have money when she grows up.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in