Hey, fast-food marketers, let’s ease up on the freaky gimmicks this week. I don’t want to face my childhood fears in an ice cream shop, subconsciously flash on a cow’s hindquarters at a burger joint, or encounter a Big Green Monster when I order pizza. And then, of course, there’s the KFC spot. Pardon me for being a bit “old school,” and fusing two USPs of yore, but I deserve a break today and I want it my way! Yes, singing and dancing with mops is OK. At least that place was clean, unlike some fast-food joints we could name. But please, no more monsters!
—Posted by David Gianatasio