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Kia's giant hamsters return in this retro-kitschy hip-hop spot with brand-centric attitude. Doesn't that sound great? Yeaaah … every old-school cliché is rolled out on the proverbial hamster wheel here, and the fur balls even hang out on Hamsterdam Avenue. (It's like Oscar Wilde wrote the script!) Most of the critters drive toasters, washing machines and cardboard boxes, but the rappers roll in the Kia Soul. Sure, a Kia's better than a cardboard box … barely.
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