Keiichi Matsuda's "Augmented (hyper)Reality" video, posted here last week, puts consumers inside a world of advertising. But H5's Logorama, screened at Cannes last year and recently nominated for an Academy Award, takes the premise even further, externalizing the marketing experience to the point where human existence has been completely subsumed by a landscape of living ads. (A clip is embedded below. You can watch the whole thing, in two parts, here and here.) Some 2,500 brand IDs appear, and mascots like the Pringles, AOL and M&M's guys, Ronald McDonald, the Michelin Man and countless others make an appearance. The concept is played for laughs (there are car chases and a hostage crisis, among other things), but it's no huge leap to envision such a world. We already walk around covered head to toe in designer logos, and phrases like "Turn left at the Citgo sign" and "It's two blocks down from Petco Park" increasingly help us find our way. It's just a matter of time before life-size animated avatars stroll down Main Street, humming jingles and chanting taglines. Call me old fashioned, but when Geico's cavemen move in next door, there goes the neighborhood!
—Posted by David Gianatasio