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Most tweets have a shelf life shorter than a fourth down on the goal line, but a few hundred Emmitt Smith fans will be keeping their tweets around for a good long time.
To help promote Comcast Xfinity's live sports coverage by "re-imagining the sports autograph experience," Goodby, Silverstein & Partners arranged a Twitter event Monday night, when the legendary running back signed printed banners made from real tweets.
The #SignMyTweet hashtag was used more than 3,100 times, according to Goodby reps, and about 400 were signed.
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