Until his death in October, Robert Goulet was the guy who messed with your stuff while you languished in an Emerald Nuts-less, mid-afternoon, low-energy stupor. Deprived of its charismatic star, Goodby, Silverstein & Partners takes the campaign into even stranger territory this year. In the latest spots, Goulet is replaced by the models from the “Addicted to Love” video and by Swiss Family Robinson. Both are at least as mischievous as Goulet was, but maybe not quite as charming.
—Posted by Tim Nudd