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Figliulo & Partners doubles your pleasure through elegant use of split-screen technique in the agency's first major push for Carnival's ultra-luxury Seabourn Cruise Line.
Targeting affluent millennials, a playful, visually arresting anthem spot titled "Extraordinary Worlds" presents a series of complementary images on opposite sides of the screen. One panel shows on-board amenities, while the other displays highlights from exotic cruising destinations such as New Zealand and Iceland. Throughout the minute-long commercial, the frames work together to create an optical feast of color, flow and composition.
For example, hot massage stones along a sunbather's spine are juxtaposed with boulders kissed by the rolling surf—creating tricolor bands of pale blue sky, dark rock and tawny skin/sand.
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