Egypt, Tunisia appeal to tourists in new ads

The recent revolution may have battered Egypt’s tourism industry, but it might also hold the key to bringing international visitors back. On Thursday, Egypt unveiled a new ad campaign that celebrates the overthrow of President Hosni Mubarak and urges travelers to experience the afterglow for themselves. Eventually planned for TV, print, online and outdoor, the campaign was launched at tourism trade show ITB Berlin with a series of slogans, such as, “Welcome to the country of peaceful revolution” and, “Tahrir—a square rocks the world.”