The idea of electing the jury for the 2010 Andy Awards is commendable: Instead of picking the same creatives who judge all the awards shows, open up the process to new voices. But come on, this is advertising. It means egos are at stake. While some ad guys are playing it cool, other heavy hitters are taking to social media to drum up votes among the faithful. Will McGuinness of Goodby, Silverstein & Partners put it this way to his Facebook network: "I was nominated for the Andy's jury. If you really value our friendship you'll vote for me." Ogilvy chief digital creative officer Lars Bastholm has urged his 2,200 Twitter followers not once, not twice but three times to vote for him. He even promised that, if elected, he wouldn't blow up the moon. Not to be outdone, TBWA\Chiat\Day chief creative officer Rob Schwartz is Twittering for votes and has set up a Posterous site, Andy Potential, to collect work he feels might be worthy, to show his serious side. Arnold's Twitter account is pushing executive creative director Pete Favat. But the best campaigns so far have to be the dueling text-to-voice animations from Crispin Porter + Bogusky ecd Andrew Keller and R/GA North America cco Nick Law. (See below.) Bastholm has also done one. It's all in good fun, although the end result will probably be a jury that's not that different from years past. Still, early returns hold out some hope for non-advertising people. Graffitti artist Banksy, former Talking Heads frontman David Byrne, designer Marc Jacobs and graphic artist Shepard Fairey have cracked the top 20.
—Posted by Brian Morrissey