Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
You probably remember McDonald's famous, Grand Clio-winning sundial billboard, created by Leo Burnett almost a decade ago, which used the sun's shadows to suggest what you should be eating and drinking at certain times.
Now, here's a kind of sequel—a McDonald's billboard from Canada that's likewise in harmony with the movements of the sun. It's a digital billboard for the Egg McMuffin, which rises into view just like the sun in the morning.
Cossette in Vancouver created the board, and tells us it started out as an entry in an out-of-home contest called Carte Blanche.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in