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Ads for The Economist are always refreshingly high-brow, even when I feel like I'm too plebeian to understand some of them. Now, the magazine is courting college-age readers who have a healthy intellectual appetite and an unhealthy diet. BBDO New York created a series of Economist-branded pizza boxes, which were then supplied to more than 20 pizzerias in the Philadelphia area. The boxes cover such topics as "Arable and permanent crop land by country" and "Mushroom
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