Eat the fish before it smacks you senseless

Tailsmack_2 Captain D’s seafood may taste OK, but it has some anger management issues. In a pair of new ads, an office drone who’s eating a burger and a couple who’ve ordered pizza get “tailsmacked” by a giant orange fish, who would prefer it if you’d eat his fried brethren instead. (Also, do not laugh around the fish, as it only sets him off more.) There’s a Web site, too, where you can upload photos of yourself and receive the same abuse. Proceed to Captain D’s at your own risk. The campaign is by Goodness Mfg, led by former Crispin execs.

—Posted by Tim Nudd