Duracell's Fun NYC Holiday Window Flips From Joy to Chaos With the Wrong Batteries

For so many people, batteries are an integral part of making sure Christmas Day goes smoothly. It's a big holiday for all the big battery companies, and Duracell made the most of it this year with a fun holiday TV spot, and a clever window display in NYC to go with it. The theme of both—created by Wieden + Kennedy New York—was the chaos that can ensue if you rely on the wrong batteries on Christmas morning. The window display was particularly inspired. Set on a spinning platform, it showed two possible scenarios for Christmas—a dreamy morning with Duracell batteries, and a nightmarish scene devolving into chaos without Duracell. Check out W+K's video about the installation here: [kickout id="1"] The window was found at 101 7th Ave. South in Manhattan's West Village and was on display from Dec. 14 until Christmas. The window lived online, too, with a custom Snapchat geofilter. [kickout id="3"] The window display followed a 60-second film from W+K and Biscuit Filmworks director Andreas Nilsson that imagined what would happen if Santa didn't deliver Duracell batteries. The fun, cinematic piece showed dire consequences indeed for St. Nick. [kickout id="2"] The campaign also included radio Christmas carols and social content. CREDITS Client: Duracell Agency: Wieden + Kennedy New York Executive Creative Director: Karl Lieberman Creative Director: Eric Helin Creative Director: Gary Van Dzura Copywriter: Luke Sacherman Art Director: Kate Placentra Junior Writer: Katie D'Agostine Junior Art Director: Grace Martin Head of Integrated Production: Nick Setounski Executive Producer: Alison Hill Producer: Lisa Delonay Junior Producer: Rodrigo Nino Account Director: Mike Welch Management Supervisor: Meghan Mullen Account Executive: Jamie Robinson Director of Brand Strategy: Dan Hill Strategy Director: Sean Staley Brand Strategist: Cristina Pansolini Junior Strategist: Harriet Spears Social Strategist: Liz Lightbody Comms Planner: Stuart Augustine Business Affairs: Michael Moronez Project Manager: Ava Rant Traffic Managers: Sonia Bisono, Andy Hume Production Company: Biscuit Director: Andreas Nilsson Managing Director: Shawn Lacy Executive Producer: Holly Vega Line Producer: Jay Veal Production Supervisor: Jennifer Berry Local Service Company: Means of Production, Inc. Service Company EP: David Bouck Editorial Company: Mack Cut Editor: Ian Mackenzie Executive Producer: Gina Pagano Cutting Assistant: Mike Leuis VFX Company: The Mill Executive Producer: Melanie Wickham Producer: Luis Martin VFX Shoot Supervisor: Jimmy Bullard 2D Lead Artist: Jimmy Bullard 2D Artists: Heather Kennedy, Yoon-Sun Bae, Ting Jung-Hsu 3D Lead Artist: Jasper Kidd 3D Artists: Alex Allain, Constance Bensen, Incheol Jeong, Marco Iozzi, Marc Samson Design: Jaime Alberto Flores Coordinator: Zach Fortin Telecine Company: CO3 Colorist: Tom Poole Mix Company: Sound Lounge Mixer: Tom Jucarone Licensed Track: "It's Beginning to Look A Lot Like Christmas" Performed by Bing Crosby Scored Track: "Santa's Nightmare" Composers: Matti Bye & Henrik Skram; Produced by Ohlogy