Hill Holliday takes us inside the typical Dunkin’ Donuts oven in a pair of new TV spots, in the process showing us lots of tiny creatures crawling around in there and breathing on the food. In one spot, a dragon makes hash browns nice and crispy. In another, a gang of welders take their torches to a breakfast sandwich. The ability to toast something seems like a pretty modest thing to build a campaign around. (Maybe people think the stuff is microwaved.) Then again, the print component aims even lower, suggesting only that the food is warm. After the scarf thing, perhaps they’re just being extra cautious.
—Posted by Tim Nudd