Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This spot by Publicis Mojo for New Zealand clothing retailer Hallensteins pretty much fails on all fronts. Chiefly, it incurred the wrath of the country’s ad watchdog because it uses a Sleigh Bells song in which the phrase “dumb whore” features prominently. (The lyrics are: “Deaf chords, dead ends, sling set can’t meet their demands, dumb whores, best friends.”) To make matters worse, the ad aired during a broadcast of the G-rated Princess Diaries 2.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in