‘Dumb whore’ song not great for clothing ad

Hallensteins

This spot by Publicis Mojo for New Zealand clothing retailer Hallensteins pretty much fails on all fronts. Chiefly, it incurred the wrath of the country’s ad watchdog because it uses a Sleigh Bells song in which the phrase “dumb whore” features prominently. (The lyrics are: “Deaf chords, dead ends, sling set can’t meet their demands, dumb whores, best friends.”) To make matters worse, the ad aired during a broadcast of the G-rated Princess Diaries 2. Publicis Mojo says it was supposed to air during a show called Motorway Patrol, and that the agency “obviously would not have placed the ad in Princess Dairies as it is not applicable to our target audience.” The same could be said for Motorway Patrol, since hipster douchebags are the only friendly audience for Sleigh Bells, and I doubt they’re watching either program.