This Drunk-Driving Cabbie Angers His Passengers in a PSA With a Powerful Twist Ending

How much would you tolerate?

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Would you tolerate your cab driver drinking and driving?

The passengers in MullenLowe's new hidden-camera PSA for the Safe Roads Alliance certainly don't. From the moment they see their cabbie taking swigs from cans and bottles (he isn't actually drinking alcohol, of course), they ream him out—and force him to pull over.

But only toward the end of the PSA does the real point become clear.

Watch the spot, spoiler free, here:

MullenLowe launched the video to coincide with National Distracted Driving Awareness Month.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in