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CANNES, France—Droga5 has another Grand Prix trophy from Cannes to add to its collection, as it picked up the prize in Cyber for the “Did You Mean MailChimp?” campaign, which reimagined the brand name in playful and creative ways.
The campaign, which launched in January, invented the names MaleCrimp, MailShrimp, KaleLimp, FailChips, VeilHymn, SnailPrimp, JailBlimp, WhaleSynth and NailChamp, and included all sorts of wacky ads and activations paid off with the line “Did You Mean MailChimp?” The work was originally inspired by the girl who mispronounced MailChimp as “MailKimp” in the introduction to the podcast Serial in 2014.
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