Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Was reading in The New York Times this morning about the new advergame (God, I hate that term, but it is seemingly inescapable these days) Volvo Drive for Life and wondering whether the automaker could actually pull off making the game’s central premise fun. As the title suggests, the objective of the game is not to cruise a race car at breathtaking speed, while causing multiple traffic accidents and a smattering of fatal injuries, but to challenge players to drive safely.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in