The holiday season keeps moving up. We're already seeing the rollout of holiday "viral" campaigns. Gap is out with an early contender for most annoying with "Cheer Factory," courtesy of Crispin Porter + Bogusky. It features Gap-clad cheerleaders doing chants like "Good luck with that bird" and "You office party hardied." You can, of course, personalize the cheer for an unlucky friend. The cheerleaders will hold up letters in the friend's name. Recipients are sure to hold this against you for years to come.
—Posted by Brian Morrissey