Dr Pepper Ten Appeals to Non-Woman Crowd

Dr Pepper Ten is not for women. This is because only the 10 manliest calories survived the move from regular Dr Pepper. Check the ad below, from Deutsch/LA, where they say women don't enjoy action movies, and tell us to keep the romantic comedies and lady drinks to ourselves. I understand, on an intellectual level, why this campaign has come about. Diet-soda makers, concerned with the perception that diet drinks are only for women, are expanding their market to our nation's many obese men by making diet soda cool again for dudes.