Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The always-on nature of the Web is making live marketing stunts more and more common. Gap had its GPS-equipped reindeer, and the Old Spice guy, of course, did his live responses. P&G is tapping into this vein with a campaign for Downy that has comedian Mike Birbiglia living in a window of Macy's flagship store in New York's Herald Square for a week. The people of the Internet can go to Facebook to watch him hang out in his little space and communicate with him live via Twitter and Facebook messages.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in