Dove gets dose of 'NYT' op-ire

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It’s not often that a consumer-product ad campaign gets slammed in an op-ed piece in The New York Times. That’s what happened this week, though, to Dove’s “Real curves” campaign. Jessica Seigel, who teaches journalism at New York University and does commentaries for NPR, wrote that she loves the campaign’s images. But the realness of the imagery stands in stark contrast (in her view) to the unrealness of the sales pitch: “If only Dove would also come clean about its firming lotions.

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