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User-generated content may be mired in a bit of a backlash, but Dove is putting a brave, well-moisturized face on another UCG contest for the Oscars. This time, Dove asked women to define their views on everyday luxury in a 30-second ad as part of its Dove Supreme Cream Oil Body Wash Ad Contest. You can vote on five finalists over at the Web site. Then, during the broadcast on Sunday, Amy Brenneman will reveal the top two final ads during a commercial break, and ask viewers to vote online or via text message for a winner.
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