After a night of watching Japanese robotic dancers, fire jugglers and French burlesque singers, boy do you need a drink. Cue legendary "new circus" performer Jim Rose, who is teaming with Dos Equis for "The Most Interesting Show in the World Tour." The show is scheduled to play in bars, clubs and small theaters in cities like New York, L.A., Chicago and Miami starting next month. "We’re focused on creating an engaging experience built around the essence of the ad campaign and the relevant passions and interests of our consumers," says Dos Equis exec Elizabeth Costa. I’m not sure the brand’s drinkers enjoy hammering spikes through their heads and nostrils like Rose does. That’s more a Jagermeister thing. And while the artist might not personify the gravel-voiced and dashing "Most Interesting Man in the World" from Dos Equis’ spots, he surely ranks among America’s most perforated.
—Posted by David Gianatasio