Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Arch Clark West, the Mad Men-era marketing executive at Frito Co. whose quirky idea to sprinkle cheesy powder on corn chips led to Doritos, one of the world's great snacks, died last Tuesday at 97. Now, he's taking his chips with him to the salty hereafter. West's daughter tells the Dallas Morning News that the family will sprinkle Doritos at West's funeral this coming Saturday. "We are tossing Doritos chips in before they put the dirt over the urn," she says.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in