Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This grand new U.S. Cellular spot from Publicis & Hal Riney is based on a pretty ludicrous premise: that people talking on their cell phones in public are a source of joy for everyone around them. Nothing could be further from the truth, but don’t let that get in the way of your obligatory sweeping 60-second feel-good branding spot. After seeing this ad, the company’s “Don’t be afraid to be that friend” gorilla ad is growing on me.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in