Missed yesterday's hijacking of Burger King's Twitter account because of some dumb holiday? Don't worry. You can still get in on the action today over at Pretend You're Burger King, which lets you do just that via anonymous tweets. Jokes about horsemeat are big so far. The site is the work of Digiday editor in chief Brian Morrissey and ad guys Brian Fouhy and Ben Roth, who used a similar interface on previous anonymous-tweet projects Can't Tweet This and You So Fucking Hot (the latter timed to Valentine's Day). "I wonder how many times we can repurpose this," Morrissey tells us. The three probably had nothing to do with the actual @BurgerKing hacking.
BK great food, who cares about the odd piece horse DNA – just create new label – may contain traces of horse….job done
— Pretend BK (@PretendBK) February 19, 2013