Don't hold you breath for David Blaine ads

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On The Oprah Winfrey Show today,
David Blaine set a new world record for holding his breath: 17 minutes and 4 seconds. He survived the ordeal, so our national nightmare continues. Then I started thinking: What are the ad opportunities here? Which brand is best positioned to leverage this media whore’s dubious achievement? (By media whore, I mean Blaine, not Oprah, our future president.) Hershey’s Breathsavers? Breathe Right nasal strips? Oh right, I forgot. No one likes the guy or wants to hire him (except

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