Don't even think about looking at her jeans

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Here’s another Levi’s ad from Cutwater, which did the model-in-reverse spot from earlier this week. This second one’s cute, but it’s a little long, as in Gone with the Wind long. Did they really need a full minute and a half to get the concept across? By the time the girl gets knocked out, I’d stopped caring, opting instead to wonder who’s responsible for the music—it sounds like Max Raabe. Also, speaking as a man here, how are jeans that punish me for looking at hot chicks (and vice versa) a worthwhile investment? Maybe the creative were drinking

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