The true story of American park ranger Roy Sullivan, who was struck by lightning seven times between 1942 and 1977, for some odd reason inspired this spot by South African shop Lowe Bull touting Tetra Pak's low-carbon-footprint milk containers. The point is that Roy has good reason to hold a grudge against Mother Nature, while the rest of us don't, so we should respect and support her—and patronize Tetra Pak in the process. It's a real stretch, but the commercial is extremely well done—especially strike No. 7, with the hapless Roy cringing in a rowboat, looking heavenward, perhaps praying that the jolt will pass him by. He should have bolted over the side. Yes, that pun is a stretch, but don't worry. Lightning doesn't strike twice.
—Posted by David Gianatasio