Your beauty regimen probably doesn't include shoving your hands into a toaster or planting your face on a waffle iron. In addition to hurting, you know, like, a lot, the whole burnt-to-a-crisp look isn't really the best. But that's basically what you're doing in a tanning bed, argues a new PSA from the Canadian Dermatology Association and ad agency McMillan. It's a simple and compelling message, forced into relief by the girls' deadpan intent and the soundtrack's cheerful nonchalance. It's not just Canadian quackery: Fake tanning is also a hot issue in the U.S., with 21 states this year debating restrictions on teens baking themselves. Via Ads of the World.