Domino's Wants to Roll Out This Gyroscopic Pizza Delivery System Worldwide

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Here's a solution to a problem you rarely think about but might occasionally fall victim to.

Domino's Pizza in Brazil is so intent on convincing you that it will deliver you a pizza instead of a deformed pile of cheese and sauce that it has created an elaborate, pizza-stabilizing device to be mounted on the back of delivery motorcycles.

Created by agency Artplan, the device consists of a platform on two hemispheres that pivot to compensate for any tilting caused by turning, riding on a hill or hitting a speed bump.

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