Domino’s Wants to Roll Out This Gyroscopic Pizza Delivery System Worldwide

No more being shamed on Instagram

Here's a solution to a problem you rarely think about but might occasionally fall victim to.

Domino's Pizza in Brazil is so intent on convincing you that it will deliver you a pizza instead of a deformed pile of cheese and sauce that it has created an elaborate, pizza-stabilizing device to be mounted on the back of delivery motorcycles.

Created by agency Artplan, the device consists of a platform on two hemispheres that pivot to compensate for any tilting caused by turning, riding on a hill or hitting a speed bump. The cube holding the device glows at night, probably to strengthen the illusion that Domino's is carrying around something important as opposed to just a lazy man's dinner.

This technique reportedly will be expanded to roughly 10,000 Domino's locations worldwide, meaning that soon, you too may be able to gawk at one in real life. Makes you wonder how we've gotten by without this revolutionary discovery.

Client: Domino's
Agency: Artplan, Brazil
Art Direction: Augusto Correia
Copy: Henrique Louzada, Pedro Rosas
Creative Technologist: Leonardo Marçal
Executive Creative Director: Roberto Vilhena
Creative Directors: Alessandra Sadock, Gustavo Tirre
Account Manager: Fernanda Cunha
Project Manager: Guilherme Rahde
Operation Manager: Ronaldo Martins
Producers: Ana Paula Aguiar, Davi Vidal
Mockup Designer: Osmar Souza
3-D Artist: Marcello Pereira
Agency Producers: Ana Ourique, Daniel Fagundes, Marcela Monteiro
Production Companies: Tycoon, Mouse House
Directors: Kiko Lomba, Bruno Miguel
Filmmaker, Designer: André Belaggio
Producer: Samara França
Photographers: Fernando Alan, Handam, Bruno Foscaldo
Product Engineer: Newton Natal Junior
Editor: Augusto Correia
Client Manager: Henrique Pamplona