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Not content with being the sad last resort of lonely single people everywhere, Domino’s is now targeting a new niche market—brides and grooms.
To help newlywed couples and their lazy, inebriated wedding guests, the pizza chain and agency CP+B are out with the Domino’s Wedding Registry, a tongue-in-cheek gift service that lets family and friends buy delivery packages for the happy—or hungry and overwhelmed—lovebirds.
The website includes catering options for bachelor and bachelorette parties, as well as more clever deals like “Dancing With My Slice”—relief pizzas for the end of the reception (when everyone is certainly going to be drunk enough to need some ballast).
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