Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Kudos to Dole and Denstu Y&R for making what might be the coolest bananas in the world.
At this year's Tokyo Marathon, 200 runners received personalized Dole bananas with information like finish times and praise from Facebook friends all printed in edible ink (though hopefully nobody tried to eat the peels).
The idea manages to be pretty sweet, even if it is a little silly … not altogether unlike a banana. It aimed to amplify Dole's broader role of handing out some 91,000 bananas to participants in the race, and by the agency's measures, it was a roaring success, earning some $1.1
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in