Dogs really love any ad that smells like food

Dogs don't need focus groups or ad meters. They pretty much endorse any advertising that smells like food. U.K. pet-food maker Wagg Foods is taking advantage of this by rolling out dog-food-scented ads on sidewalks to lure pooches (and their owners) over for a sniff. According to the Sun story, scientists combined 15 mystery fragrances to create the dog-food smell, which apparently "drives dogs wild." (It probably frustrates them, too.) This isn't the first such effort.