Dodge puts ad’s patriotic innards on display


Few commercials are worth the behind-the-scenes videos showing their creation. Nike's "Write the Future" and Sony Bravia's "Balls" would be among the exceptions. Wieden + Kennedy thinks its new "Freedom" spot for the Dodge Challenger, featuring George Washington leading a charge against the English in a pure American muscle car, deserves the treatment. It put together the four-minute on-shoot video posted below, via its W+K Entertainment division, that shows how the spot was made and how Chrysler, just a year removed from bankruptcy, is not scared of putting big money into ad production.

—Posted by Brian Morrissey