Disney plays race card with new avatar site

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Avatar technology can be interesting. Simpsonize Me was a neat trick Crispin Porter + Bogusky did for Burger King a couple of years back. Now, Disney is pushing the virtual-transformation envelope in a new site for the movie Surrogates, slated for release in September. The site uses technology by Oddcast, the company behind CareerBuilder's Monk-e-mail, to let users virtually change their race. (You can also alter your mood and age.) The app has some interesting quadrants.

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