Discovery Already Chumming the Waters for Shark Week

Bait-themed ads tout Aug. 12 premiere

Shark Week doesn't kick off until Aug. 12, but Discovery is trying to frighten you with promos well in advance. Remarkably, it's the 25th anniversary of Shark Week this year. The theme for the ads this time around: "Any closer, you'd be bait." mOcean in Los Angeles did the ads. Credits after the jump.

Client – Discovery
Lara Richardson – VP, Creative
Jason Turner – Sr. Writer/Producer
Chris Adams – Director of Marketing
Marina Anglim – SVP Marketing
Kyle Russell – Marketing Prod Mgr

Agency – mOcean
Peter McKeon – Creative Director/Director
Teresa Antista – Executive Producer
Zach Lyall – Post-Production producer
Quico Encinias – Animation Supervisor
Jez Colin – Composer
Candace Reid – VP Broadcast Accounts
Don Anderson – Live-Action Producer
Kevin Sarnoff – Director of Photography
Santiago Padilla – Colorist
Jerry Spievack – Visual Effects/Ring of Fire
John Myers – Visual Effects/Ring of Fire
Brian Keith Namanny – Lead Puppeteer/Legacy
Neil Smith – On-Set Water Effects
Keivn Aratari – EVP Entertainment Marketing