Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DirecTV’s been celebrating memorable movies and TV shows in its ads for more than a year, getting Sigourney Weaver, Charlie Sheen, Pam Anderson and others to reprise classic roles and then break character to deliver a pitch. Some think the latest installment, a Halloween-timed spot with Craig T. Nelson and Heather O’Rourke from Poltergeist, is in bad taste, given that O’Rourke, who played Carol Anne, died tragically in 1988 at age 12. Check out the 37 comments on this
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in