DirecTV Ridicules Cable Users as 'Settlers' in Frontier-Themed Ads

But the concept feels dusty already

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DirecTV: the final frontier?

A bunch of "Settlers"—a modern suburban family dressed like the cast of Little House on the Prairie—settle for cable rather than DirecTV in Grey's latest ads for the satellite service.

In "Neighbors," Sonny Boy asks Pops why they have to put up with cable's lower customer satisfaction while the folks next door enjoy DirecTV. Dad tells the scamp to go churn some butter and make his own clothes:

"Satisfaction" shows the family's TV setup—a '70s-era (1970s, not 1870s) set with a wonky-looking cable box.

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